How to Distinguish a Professional Web Site Design Service

There are various IT companies that offers Web development services but how can you find a professional web site design company?

Usually, when potential clients look for information, they use search engines like Google, Yahoo and MSN to help them find the sites that can cater to their needs. But since there are thousands of websites that offers web design services, what is the probability that the site that was picked is the best? Researching in the Internet can be a tedious job since there are several information available and not everything that can be read is a reliable source. But don’t fret, this article may help you to find an offshore solutions partner that professionally delivers the web design service that you wanted.

There are several criteria for a website to be considered as a professional site. Of course, a potential client will foremost scrutinize the overall web design site before it consider it’s service. The client will search for a site with a professional look and feel because the website is the main portfolio of what they can offer. If a site doesn’t look good, potential clients won’t even consider dealing business with this company. Below are some of the common factors that can help clients determine if a company’s website is professionally done.

Aesthetically pleasing web design. The first thing that potential clients will notice is the appearance of the web page. When he visits the site, his decision to explore or exit from the site will be based on the overall visual aspect. Since a web site is the medium for persuasion, it needs to designed with as much thought and effort considering the target audience and how it will appeal to the potential customers.

Content and Text. The site should contain all the information that is written well and was proofread by an editor. Typographical errors or misspellings won’t increase the site’s credibility.

Site navigation. The clients should see the important links, it must be consistent and located at a position most visible to them. It would also help if there’s a sitemap available on the site.

Functioning Site. Different clients are using various types and versions of hardware and software to view the site. It is a good practice if the site was checked as compatible with different browsers and screen resolutions

Portfolio. A portfolio of past works can showcase the variety of designs that the web design company can offer and at the same time it can show how well they have satisfied each client’s needs by highlighting their specific services and products through the web site.

Organization. It is important to have an organized website so that potential clients will be able to find the necessary information that they are looking for quickly.

Includes Valuable Information. All valuable information should be readily available. Anything a customer might need should be included on the website, from phone numbers to directions or any other important information.

Using the guide discussed above will help potential clients to distinguish a professional web site design company to those who offer poorly created sites because choosing the right professional website designer can go a long way towards helping clients achieve their business goals.

User Friendly Web Design Is the Key to Success

If digital marketing and brand reassurance is the ultimate aim for assuring web presence and doing online business then the website plays a vital role in the whole process. It is a well-defined fact now that user-friendly web design is the master key to pulling traffic in a website. But how to make a user-friendly website! We had an analysis here.

Make the website easy to navigate

Unless a website is easy to navigate, it is difficult for website traffic to find actually what they want. Once the visitors find the navigation complicated, there is high chance that they will leave their navigation and may switch to other sites.
Therefore easy navigation is one of the prime qualities of a website that make the site absolutely according to perspective audience.

Super readability is a vital point

Readability is another prime factor that decides the scale of user-friendliness of a website. When a user/visitor can access information from a website with no effort or little effort, it becomes trendy and customer-centric website.

Three points can make a website user-friendly: These three are color, font, and formatting. These three points of website designing decide or create impact for traffic about its quality.

Loading time

Loading time one of the main factors that make a website user-friendly. Faster the website gets loaded, there is high chance that visitors will stay here. It has been surveyed globally that if visitors find that a website slow loading (more than one min) despite its quality info and user-friendly products, visitors switch off to another similar site. Also, it has been noted that most popular and these websites take in an average 7.25 seconds time to get loaded and it has been considered as a standard responsiveness.

Mobile friendliness

It is now an open fact that consumers doing online shopping mostly do their shopping from mobile. That is why they need mobile responsiveness as a part of their online shopping experience. Unless a website is completely responsive on mobile and other devices, it is real cannot be super responsive. If a website is non-responsive on mobile, it will no longer stay in the web world.

These are 4 main points that make it in accordance with an audience. While making a website, an expert web developer takes care of these four points that results in building a user-friendly website for delightful user experience and business success.

How Web Design Can Affect Search Engine Rankings

Uniquely built web sites can create unique issues when being promoted on the search engines. From a basic 3 page brochure site to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order to achieve the full effects of an SEO campaign. Below are a few points to take into consideration when building or updating your web site.

1. Size Matters.

The size of a web site can have a huge impact on search engine rankings. Search engines love content, so if you have only a few pages to your site and your competitors have dozens, it’s difficult to see a top page ranking for your site. In some cases it may be difficult to present several pages of information about your business or products, so you may need to think about adding free resources for visitors. It will help in broadening the scope of your web site (which search engines like) as well as keep visitors on your site longer, possibly resulting in more sales.

2. Graphics-Based Web Sites.

While web sites that offer the visitor a more esthetically-pleasing experience may seem like the best choice for someone searching for your product, they are the most difficult to optimize. Since search engine robots cannot read text within graphics or animation, what they see may be just a small amount of text. And if we learned anything from point #1, small amounts of content will not result in top rankings. If you really must offer the visitor a graphics-heavy or Flash* web site, consider creating an HTML-based side of your site that is also available to visitors. This site will be much easier to promote on the search engines and your new found visitors will also have the option to jump over to the nicer looking part of your site.

* Author update – As of July 2008 Google has updated their algorithm to take advantage of Adobe’s searchable SWF library, enabling the indexing of Flash content for the first time.

3. Dynamic Web Pages.

If most of your web site is generated by a large database (such as a large book dealer with stock that is changing by the minute) you may find that some of your pages do not get indexed by major search engines. If you look at the URL of these pages they can be extremely long and have characters such as ?, #, &, %, or = along with huge amounts of seemingly random numbers or letters. Since these pages are automatically generated by the database as needed, the search engines have a tough time keeping them up to date and relevant for search engine users.

One way to combat this problem is to offer a search engine friendly site map listing all your static pages just to let them know that you do have permanent content on your site. If search engines see links going to and from these dynamic pages within a good internal linking system, this may also lead to the pages getting indexed. The link popularity of your site may carry more weight in this case as well, so if you can’t offer as much static content as your competition, make sure you have an aggressive link campaign on the go.

4. Proper Use of HTML.

There is quite a bit of sub-par web design software out there. Word processors usually have a way to create HTML documents which can be easily uploaded to a site via ftp. However, in many cases the code that the search engine robots see is mostly lines and lines of font and position formatting, not relevant content. The more efficiently written web sites usually achieve higher rankings. Our choice for web design software is Adobe Dreamweaver, as it is an industry standard. It also makes using CSS (Cascading Style Sheets) a breeze, which can drastically cut down on the amount of text formatting in HTML code. Hand-coding HTML to design sites is also a good method if you are proficient enough.

There are some no-brainers too: Web sites with abnormal amounts of hyperlinks, bold or italicized text, improper use of heading, alt, or comment tags can also expect to see low rankings.

5. Choosing a Domain Name.

The golden rule to web development of any kind is to keep your visitors in mind above all else – even search engine optimization. When choosing a domain name, one should pick either your business name (if you have a high-profile business name such as Chapters or Coca-Cola) or a brief description of your products. Domain names can always help with search engine optimization, as it is another area of your web site that important keywords can appear. Forget about long-winded domains such as http://www.number-one-best-rare-used-books-on-earth.com as no one will ever remember it and it will be hard to print on business cards or in ads.

If you need to change your domain name for any reason you obviously don’t want to lose existing rankings. An easy way to do this, and one that is currently supported by most search engines, is the 301 redirect. It allows you to keep your existing rankings for your old domain name, while forwarding visitors to your new web site instantly.

6. Using Frames.

Don’t use frames. Frames are a thing of the 90’s (and in the Internet world that is eons ago) and are not even supported by some search engines. The search engines that are able to index your site through frames will most likely frown upon them. Whatever you are trying to accomplish by using frames can usually be done with the help of PHP includes or CSS (Cascading Style Sheets). Some browsers are not frames-compatible, so there is the danger of some visitors not being able to see your site at all. Bookmarking of individual pages within a frame becomes difficult without lengthy scripts being written.

7. Update Your Information.

Not only does stale information look poorly on your organization when it is read by a visitor, you could also be missing out on some good rankings by not having content include new trends in your field. Web sites that continuously update and grow their web sites usually experience higher rankings than stagnant sites when dealing with an industry that experiences a high rate of growth or change. While the age of a web page is looked at as part of a search engine algorithm, it has no bearing on searches for items recently in the news. Consider creating a section of your site devoted to news within your organization, or have a constantly updated blog.

Many shortfalls of web sites can easily be attributed to designers who just don’t keep the user or search engines in mind. Search engine algorithms are quickly improving to try and list the most user-friendly sites higher, given that the content and link popularity are there to back it up. So first and foremost, know your target market and make your web site work for them before focusing on search engine optimization. If you build it (properly), they will come.