Key Factors to Consider for Hiring Offshore Development Partner

With the rise in internet activities businesses have crossed the country borders, which has led to great changes in software development. Now software teams have been linked to cities, nations and ocean. The offshore development companies in Asia and Eastern Europe provides software development services at 1/4th the cost of on-shore software development. Moreover, technological innovations have also made this business communication easy. There are several online platforms from where you can easily find companies and even freelancers to outsource your project with complete security of your money.

More and more companies are going for offshoring because they are able to get high-quality programming talent within their budget or even less than that and more time to concentrate on core competencies. The major task in software development is aligning people, their knowledge, and your business objectives. There are a few things that you need to consider before you outsource your project to an offshore software development company.

What is vendor’s core competency?

Your decision of outsourcing your project is simply because you are looking for expertise help to complete it. Therefore, you need to find out a vendor whose core competency is website and application development. If their focus is at one service, they will give their 100% on your product.

Are they offering budget-friendly services?

When you choose to outsource your work, you will get to work with the offshore companies in two ways: hourly or fixed price. You can ask for the total project price if it is a short-term or one-time work. But if your work is a long time and will continue for many more months to come, then you should prefer to get work done on an hourly basis. Before finalizing your deal, get all the paperwork done in advance and that too in a proper manner to avoid any issues.

Do they have sufficient experience?

Don’t forget to consider the experience of the outsourcing company. Make sure it is sufficient for the web development. If the vendor has a good experience, then it will truly reflect in their work.

Did you check their reputation?

It is extremely important that before you finalize anything, you must check the reputation of the company. Check their Google or Facebook reviews. Find out what their customers have to say about them. Their past clients are their true testimonials. They can tell you more about the company and how good they are at their work.

Once you consider all these factors, it will be easy for you to decide which company you would like to hire. You need to search an outsourcing company that is fit for your organization and the task you want to get completed.

Website Development and Search Engine Optimization – Finding a Professional Who Will Get You Noticed

Search engine optimization is one of the catchphrases of website development. There are many SEO firms that offer services but how can you tell whether they are really as successful as they claim to be? Here are a few ways that you can examine SEO firms more closely in order to tell whether one is right for your needs.

Their own page ranking can tell you a lot
A good SEO firm should have a page ranking that is fairly decent. You want to make sure that a firm has a page ranking that is above four or five. This is a sign that they are practicing what they preach and that they are giving you sound advice. It is also a sign that they understand how to achieve good rankings. If they lack that basic knowledge it will be very difficult for them to be able to help you out.

Keywords are one aspect of a website that will affect that site’s SEO ranking. You need to make sure that an SEO firm’s site is able to rank well with the keywords that they have chosen. Remember that an SEO firm will be supplying you with the keywords that will be incorporated into your site’s content. If they cannot offer you search terms that rank well you may want to look elsewhere for your SEO needs.

Check their references and work that they have completed
A good SEO firm will have a portfolio of sites that they have optimized. You should be able to get the names and web addresses of these sites. If you cannot, it may be a sign that a company is not all that they claim to be. You should be able to contact the companies that an SEO firm has worked for in the past. Again, if a customer is happy with the work that has been completed they will likely be willing to act as a reference. Even if one company is not willing to there should still be others who would. This is especially true if a company has been operating for some time.

You should feel comfortable talking to them about their work
This can be a difficult quality to measure. This is often simply because a person may be talking to a company through telephone calls or emails. Because so much work is being outsourced you may find that and SEO company may be located too far away to communicate with the employees in person. If, however, you are able to speak to someone via phone or even face to face you want to make sure you do not get the feeling that they are trying to hide something from you. This could be something simple or perfectly innocent, or it could be a sign that something bad or below-board is taking place.

By using the tips and tricks outlined above you may find that it will be easier to locate the SEO professionals who can help your next web development project get the attention that it needs in order to succeed.

SEO and Web Design: What Does One Have to Do With the Other?

For beginning web designers, this is a common question. Many still think of search engine optimization (SEO) and web design as two exclusive issues. They don’t see them as two separate jobs, rather than one being a part of the other. The reality is, every web designer needs to know at least the very basics of SEO before they design a website today.

What is SEO?

SEO is the art of communicating with the search engines. Websites that want real people to actually find their website and visit need to work with the search engines, since those engines are used by millions of people every single day to find websites of value. If the top search engines like Google and Yahoo do not see value in a website, then it is doomed. No exaggeration.

So, you need to communicate with the search engines if you want your website to do well. How do you do that? You do it through SEO strategies like picking the right keywords and having them woven into your website and designing every element of the site to say something about your content.

You can’t just pick up the phone and tell Google all about your great new website. The website has to do the talking on its own behalf. That’s why SEO is so crucial today.

What Does SEO Have to Do with Web Design?

SEO has a lot to do with web design because some of the most important elements of speaking to the search engines involve basic design elements. For instance, did you know that you need your primary keyword in the URL of your site? You do! This means some SEO needs to take place before you even have the web designer register your domain name.

SEO starts before the design process in most cases, and there’s a reason for that!

A designer needs to know a lot more than how you want your website to look. They need a good idea of what this site needs to do in a functional capacity. They need to know what keywords you are trying to rank highly on with the search engines. They can then use the right words for your URL and in other elements of the design.

Finding a Web Designer Who Knows SEO

Basic web design doesn’t incorporate a ton of SEO, but you can find web design services that are also pros on SEO. This is the best type of service to use because they can be hired to design the site with SEO in mind. This sets your site up for success with the search engines right from its birth.

You may pay more for these services, especially if you are hiring them for extensive optimization involving your content as well as elements of design. It is well worth it in the end!

At the very least, learn about SEO and do some keyword research before you even hand your website project off to the designer. Make sure you know what your primary keywords are going to be and then make sure your chosen URL name reflects at least one major keyword for your site.

Of course, that URL name should have something of interest in there for the humans as well, since they are the ones choosing to click or not from the search results pages.